about us

Not My Mama's was founded in sunny Delray Beach, Florida where we love to play hard, work hard, and spend lots of time outdoors. As parents of growing girls, we set out to make a new generation of products that are better, SAFER, SMARTER and most importantly, designed just for tweens and young teens. Our products are made with the purest intentions because we're obsessed with getting the next generation of girls started out with a product line that's not only made for them (and not their mamas) but that's made right and made for fun!


designed for you with mama's in mind.

Entering the teenage years and shopping beauty products can be a difficult transition for parents and kids. At Not My Mama's, we want to simplify the journey. We are strong proponents of the clean beauty movement and we use only clean, safe, naturally derived ingredients to ensure that girls get off to the right start as they begin to use products of their own. We invite you to visit our ingredients page where you can learn more about each ingredient we use. Not My Mama's is a brand that parents can trust and shop confidently and teens can love and embrace.

designed for you with mama's in mind.

Entering the teenage years and shopping beauty products can be a difficult transition for parents and kids. At Not My Mama's, we want to simplify the journey. We are strong proponents of the clean beauty movement and we use only clean, safe, naturally derived ingredients to ensure that girls get off to the right start as they begin to use products of their own. We invite you to visit our ingredients page where you can learn more about each ingredient we use. Not My Mama's is a brand that parents can trust and shop confidently and teens can love and embrace.

deodorant for teens

your future is fun. 

We are having a little fun with deodorant, and why shouldn't we? We believe deodorant shouldn't just be a must-have, it should be a want-to-have. It's an opportunity to experiment with personal preferences and express independence through unique scents (we use only natural fragrances and not synthetics). We also developed playful packaging just for teens so that they can feel confident keeping it in their locker, their back pack and bringing it on the road to a sports meet or sleepover.

deodorant for teens

your future is fun. 

We are having a little fun with deodorant, and why shouldn't we? We believe deodorant shouldn't just be a must-have, it should be a want-to-have. It's an opportunity to experiment with personal preferences and express independence through unique scents (we use only natural fragrances and not synthetics). We also developed playful packaging just for teens so that they can feel confident keeping it in their locker, their back pack and bringing it on the road to a sports meet or sleepover.

keep it real. 

Honesty is the best policy. So when we built a brand focussed on 8-16 year old girls, we wanted to create a brand teens and their parents can trust, confide in, and rely on as you navigate the tricky world around you.

At Not My Mama's, we welcome any inquiries and in fact would love to hear from you about your journey, your feedback, your preferences, your ideas. Please, shoot us an email, PM us, tag us in your post; the best way to build trust is to maintain an open dialogue, not just between parents and kids but also with the brands that you rely on every day.

deodorant for teens

keep it real.

Honesty is the best policy. So when we built a brand focussed on 8-16 year old girls, we wanted to create a brand teens and their parents can trust, confide in, and rely on as you navigate the tricky world around you.

At Not My Mama's, we welcome any inquiries and in fact would love to hear from you about your journey, your feedback, your preferences, your ideas. Please, shoot us an email, PM us, tag us in your post; the best way to build trust is to maintain an open dialogue, not just between parents and kids but also with the brands that you rely on every day.

Close (esc)

Summer Saving - Save 20% on the Just in Case and Mermaid Mask Kit

Use code FIREWORK to save on two of our awesome summer girl gifts - the Mermaid Face Mask Kit and the Just in Case Bag. *Limited time offer

Shop Now

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Search

Shopping Cart

Your cart is currently empty.
Shop now